The Verity Clinic (“we” or “our”) is committed to protecting the privacy and security of your personal information.

This Privacy Notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

The Verity Clinic is a “Data Controller,” which means we are responsible for deciding how we hold and use personal information about you. We will comply with data protection law, which means that the personal information we hold about you must be:

– Used lawfully, fairly, and in a transparent way.
– Collected only for valid purposes that we have clearly explained to you and not used in any way incompatible with those purposes.
– Relevant to the purposes we have told you about and limited only to those purposes.
– Accurate and kept up to date.
– Kept only as long as necessary for the purposes we collected it for.
– Kept securely.

We are accountable to you and the authorities to show compliance with GDPR and demonstrate how we are compliant.
 
The Data Protection Officer (DPO)
We have appointed a Data Protection Officer to oversee compliance with this Privacy Notice. If you have any questions about this Privacy Notice or how we handle your personal information, please contact the DPO at info@verityclinic.co.uk

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
 
The Kind of Information We Hold About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, store, and use the following categories of personal information about you:
– Personal Contact Details: Name, title, address, telephone number, email address.
– Date of Birth and Gender.
– Medical History and Health Information:** Relevant to your treatment and services provided.
– Financial Information: Payment details for services rendered.
– Marketing Preferences: Your preferences in receiving marketing from us.
– Technical Data: Internet Protocol (IP) address, browser type, operating system, referring websites.
 
How Is Your Personal Information Collected?
We collect personal information about you through:
– Direct Interactions: Filling in forms on our website, corresponding by phone, email, or otherwise.
– Automated Technologies: As you interact with our website, we may collect technical data about your equipment, browsing actions, and patterns.
 
How We Will Use Information About You
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:
– Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
– Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
– Legal Obligations: Where we need to comply with a legal or regulatory obligation.
– Consent: Where you have given your consent to process your personal data for a specific purpose.
 
Change of Purpose
We will only use your personal information for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.
 
Data Sharing
We may share your personal information with third parties where required by law, where it is necessary to administer the relationship with you, or where we have another legitimate interest in doing so.
 
Third-party service providers (processors):
We use certain third parties to provide or support our services. We have appropriate agreements in place with these processors to ensure the safety of your information.
Current data processors used by The Verity Clinic are:

Pabau
Patient management software for storing medical records and appointment scheduling.

Google Analytics
Website usage tracking using cookies.
We ensure that your privacy rights are respected in line with this Notice and that the same protection is given to your personal data as mandated by the GDPR.
 
Data Security
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, altered, disclosed, or accessed in an unauthorised way. Access to your personal information is limited to employees, agents, contractors, and other third parties on a need-to-know basis. They will only process your personal information on our instructions and are subject to a duty of confidentiality.
We have procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
 
Data Retention
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.
 
Your Rights
Under certain circumstances, by law, you have the right to:
– Request Access to your personal information.
– Request Correction of the personal information we hold about you.
– Request Erasure of your personal information.
– Object to Processing of your personal information.
– Request Restriction of processing your personal information.
– Request the Transfer of your personal information to another party.
– Right to Withdraw Consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of these rights, please contact our DPO at info@verityclinic.co.uk


Cookies
Our website uses cookies to distinguish you from other users, provide you with a good experience, and allow us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our below Cookie Policy.
The Verity Clinic (“we,” “us,” or “our”) uses cookies and similar technologies to enhance your experience on our website. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
 
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or other electronic device) when you visit our website. They allow us to recognise your device, store your preferences, and improve your user experience.
 
How We Use Cookies
We use cookies for several purposes:
Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionalities such as security, network management, and accessibility.
Analytics and Performance Cookies: We use these cookies to collect information about how visitors use our website, monitor site performance, and improve our services. This includes cookies set by third-party analytics services like Google Analytics.
Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation, such as remembering your preferences.
Advertising and Targeting Cookies: We may use these cookies to make our advertising messages more relevant to you.
 
Your Cookie Choices
You have the right to decide whether to accept or reject cookies:
Browser Settings: Most web browsers allow control of cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent.
Cookie Consent Tool: When you first visit our website, you will see a cookie banner providing options to accept or reject non-essential cookies. You can modify your cookie preferences at any time through our Cookie Settings link.
Please note that disabling certain cookies may affect the functionality of our website and the services we offer.
 
Third-Party Cookies
We may also use third-party cookies from service providers like Google Analytics to understand website usage and improve our services. These cookies collect information in an anonymous form.
Google Analytics: For more information, visit the Google Privacy Policy.
 
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data processing practices. Any updates will be posted on this page with an updated revision date.
 
Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
 
Changes to This Privacy Notice
We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.
 
Contact Details
The Verity Clinic
Treatment Rooms, 6B St Brelades Pl, St Albans AL4 9RG
Email: info@verityclinic.co.uk
Telephone: 078 24509044
 
Complaints
If you have any concerns about how we handle your personal information, please contact our DPO in the first instance. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO):
 
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone:0303 123 1113
Website: www.ico.org.uk


Last Updated: 24.06.2025